SEE HERE NOW:
Campaign for Golden Gate Fields
SEE HEAR HOW:
Strategy 1: Develop an application (App) that will create and increase interaction between the consumer and the brand.
Strategy 2: Create a campaign introducing the app to the audience, challenging them to a game of “I Spy” to locate all the Golden Horse Shoes that have been hidden in three major surrounding cities: San Francisco, Berkeley, and Oakland. Once the shoe has been spotted, the consumer receives a reward once they visit the race track on a weekend.
Graphic Design and Advertising by Ilaria Chang