SEE HERE NOW:
Campaign for Golden Gate Fields
SEE HEAR HOW:
Strategy 1: Develop an application (App) that will create and increase interaction between the consumer and the brand.
Strategy 2: Create a campaign introducing the app to the audience, challenging them to a game of “I Spy” to locate all the Golden Horse Shoes that have been hidden in three major surrounding cities: San Francisco, Berkeley, and Oakland. Once the shoe has been spotted, the consumer receives a reward once they visit the race track on a weekend.
Graphic Design and Advertising by Ilaria Chang
![](https://cdn.myportfolio.com/6f041e68f18f8dbc13ac7ff7bab87d36/51ac95969a2620210cb90d44_rw_1920.jpg?h=9ac100d4fbf05479955be5446aacf0d3)
Billboard 1
![](https://cdn.myportfolio.com/6f041e68f18f8dbc13ac7ff7bab87d36/13c6a3d4159dd901a1487885_rw_1200.jpg?h=90523225526e0542e43e5a7dc0e66dc8)
Billboard 2
![](https://cdn.myportfolio.com/6f041e68f18f8dbc13ac7ff7bab87d36/7c3901688f166d8e08477bf1_rw_3840.jpg?h=d261c53d2960172d25ef1b96d416b2de)
Interactive Bus Shelter Part 1
![](https://cdn.myportfolio.com/6f041e68f18f8dbc13ac7ff7bab87d36/4d9c568b5c688ba66f5aba3a_rw_3840.jpg?h=f5dd4beb50dc42d1b48543b92602e3b9)
Interactive Bus Shelter Part 2
![](https://cdn.myportfolio.com/6f041e68f18f8dbc13ac7ff7bab87d36/ec427cad74042ae7c006f735_rw_3840.jpg?h=6152652607baa29745eabdd8c1aa70ba)
Interactive App