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Toymail Co., creator of the famous tech alarm Clocky, came to AboveGrey Pictures for our award winning talents: writing and directing a successful cinematic commercial.  Toymail is in no way a simple toy, but a programmable stuffed animal equipped with wifi, voice modulator, talk-to-talk, and accelerometer. Without putting a phone in their hands, kids of all ages can send voice messages, helping them stay securely connected to loved ones, those who do have mobile devices. We employed our award winning auteur writer-director, Ezra J Stanley to write an actual film screenplay to adventurously show the capabilities of this new technology in the mind of a brilliant child while debuting the products features.
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Toymail's yet to be released updated plush version had already won developer support from Y-Combinator, what Fast Company calls "the world's most powerful startup incubator." A lot was riding on the successful release of the gadget, and an AboveGrey Pictures' commercial would not fail to match the genius of the product, if not guarantee a brilliant narrative to match brilliant technology. We employed our award winning auteur writer-director, Ezra J Stanley to write an actual film screenplay to adventurously show the capabilities of this new technology in the mind of a brilliant child while debuting the products features. Utilizing our production connections in the SF Bay Area, we cast the finest actors with our in-house casting team headed by our producer Michael Axtell, and vetted the best SF Bay Area commercial and movie crew to create the cinematic ad.  As a film company connected to Hollywood, we aligned ourselves with film festivals, and marketed the product in tandem with Toymail Co, ultimately wining the Best Commercial Award at HollyShorts 2016! That's right, we brought the client's product all the way to the red carpet and big screen in Hollywood premiering with Oscar winning and Palm d'Or winning films. Toymail is now also covered in Forbes Magazine as "The Best Connected Toys" and trending big for 2017, called "genius" by Parents Magazine and "one of this year's top tech toys!" by USAToday.
Production Company: AboveGrey Pictures
Writer, Director: Ezra J. Stanley
Cinematographer: Joe Rivera
Executive Producers: Gauri Nanda, Audry Hill
Producer: Michael Axtell, Ezra J. Stanley
Production Designer: Azalea Stanley
Editor: Ezra J. Stanley
"Munchkin": Ryder Lee,   Father: Philippe Lee,   Aunt Barbara: Joanne Streit,
Jonathan: Ty Blair,   Manicurist: Alice Arikawa,   Hairstylist: Angela Hernandez
Lady 2: Mari Kearney,  Girl: Kylee Gutierrez

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