SEE HERE NOW:
Campaign for Golden Gate Fields 

SEE HEAR HOW:
Strategy 1: Develop an application (App) that will create and increase interaction between the consumer and the brand. 
Strategy 2: Create a campaign introducing the app to the audience, challenging them to a game of “I Spy” to locate all the Golden Horse Shoes that have been hidden in three major surrounding cities: San Francisco, Berkeley, and Oakland. Once the shoe has been spotted, the consumer receives a reward once they visit the race track on a weekend.
Graphic Design and Advertising by Ilaria Chang
Billboard 1
Billboard 2
Interactive Bus Shelter Part 1
Interactive Bus Shelter Part 2
Interactive App

You may also like

"Nyogon (together)", Feature Documentary
New York City Ballet - Posters
American Express "Traveler" Ad
Pantech Element "Submerge" Commercial
"Nyogon: together" Food Doc Campaign Funder
FURN "Threads" Music Video
Jessica Hawthorne-Castro, Award winning CEO..
AdWeek SF
Age of Aggression: Mindscape - Music Video
How to Handle Stress and Be at Peace as a Leader
Back to Top